Search engine marketing puts your business in front of motivated users who are actively searching for your products or services. At Primer Marketing Solutions, our SEM services are engineered for precision, immediacy, and measurable return. We design and manage targeted paid search campaigns that align with your brand strategy while maximising performance across platforms. With full visibility into every stage of the funnel, you gain the control, insights, and conversions you need to stay competitive.
We begin by understanding the structure of your offering and defining realistic, scalable objectives. Every SEM engagement begins with discovery and planning sessions to determine the optimal keyword tiers, bidding strategy, and targeting models. Campaigns are segmented by intent and prioritised by performance potential. Short-tail and long-tail keywords are mapped to different funnel stages, with landing experiences refined to match the expectations of your users.
Beyond ad creation, we configure key extensions, such as sitelinks, callouts, and structured snippets. These features extend your ad real estate and improve click-through potential without increasing spend.
What makes SEM essential is its ability to deliver results quickly and with relevance. Unlike SEO, which builds gradually, paid search provides an instant boost in visibility where it counts most—on the first page. Primer Marketing Solutions builds campaigns around intent-driven actions. Whether your goal is product sales, lead generation, or local visibility, our SEM services ensure that your ads are served to users who are ready to take the next step. This real-time targeting ensures that every impression counts and every click matters.
We treat keyword selection as a framework, not a guessing game. At Primer Marketing Solutions, planning begins with intent, strategy, and structure.
We map out mid-funnel and transactional terms based on how real users search, not just what competitors are doing.
Negative keyword filters are built in early to protect your budget and eliminate irrelevant traffic before it reaches your campaign.
Keyword sets are grouped by relevance to make A/B testing more efficient and ensure better platform performance.
Each ad group is tied directly to a conversion objective, ensuring consistency between ad copy, search intent, and landing experience.
Setups are designed for both Google Ads and Microsoft Ads, enabling reach across channels with custom parameters for each network.
Every SEM campaign hinges on the ability of your ads to drive action. Our team develops multiple ad variations per group, testing formats, headlines, and calls-to-action to find the best-performing combinations. Ad copy is built around clarity, benefit, and urgency, with tailored messaging that reflects the user's search query as closely as possible.
We also utilise responsive search ad formats and campaign experiments to adapt in real-time. Message variants are tracked across split audiences, revealing the strongest performing tone, structure, and phrasing.
Driving traffic is only the first step. The next is converting it. We assess your landing pages for content cohesion, technical performance, and action-driven layout. A seamless experience from ad to landing page ensures stronger engagement, lower bounce rates, and higher return on spend.
Ongoing management is critical to campaign success. We monitor all active campaigns in real time, responding to shifts in performance, user behaviour, and keyword competitiveness. Budgets are managed dynamically, allocating spend toward higher-performing segments and scaling back areas with reduced efficiency.
Performance data is gathered using integrated analytics tools and presented in digestible reporting formats. This gives you complete transparency over:
Search does not stop at Google. Depending on your audience, business model, and goals, other paid platforms may offer significant value. We extend the SEM strategy to include platforms such as:
Partner with Primer Marketing Solutions for SEM campaigns that deliver relevance, precision, and real-time return.